The Unclear Advantage

The Unclear Advantage

Why Your Message Isn’t Working(Even If Your Offer's Good)

You’ve got skills. You’ve done the work. But somehow, your message still doesn’t land.

Sylvain Zyssman's avatar
Sylvain Zyssman
May 10, 2025
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People show you love and appreciate what you say, but when it’s comes to become a customer, they say “cool”... and then disappear.

To prevent that, you keep tweaking the offer, changing the name, changing the hook, posting more, adding more features…

But nothing bites.

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